{"id":21488,"date":"2026-01-16T13:37:22","date_gmt":"2026-01-16T12:37:22","guid":{"rendered":"https:\/\/kariery.uek.krakow.pl\/?post_type=avada_portfolio&#038;p=21488"},"modified":"2026-01-21T14:05:17","modified_gmt":"2026-01-21T13:05:17","slug":"akademia-rozwoju-warsztat-z-firma-heineken-architektura-marki-jak-budowac-i-zarzadzac-tozsamoscia","status":"publish","type":"avada_portfolio","link":"https:\/\/kariery.uek.krakow.pl\/en\/training-consultations\/akademia-rozwoju-warsztat-z-firma-heineken-architektura-marki-jak-budowac-i-zarzadzac-tozsamoscia\/","title":{"rendered":"Akademia Rozwoju: warsztat z firm\u0105 Heineken &#8216;Architektura marki. Jak budowa\u0107 i zarz\u0105dza\u0107 to\u017csamo\u015bci\u0105&#8217; (I termin)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1400px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"v1msonormal\"><span style=\"font-size: 11.0pt; font-family: 'HEINEKEN Core';\">Warsztat wprowadza w fundamenty architektury marki \u2013 od zrozumienia, <strong>czym marka naprawd\u0119 jest, przez jej struktur\u0119 i osobowo\u015b\u0107, a\u017c po praktyczne narz\u0119dzia zarz\u0105dzania to\u017csamo\u015bci\u0105.<\/strong> Uczestnicy poznaj\u0105 teori\u0119 archetyp\u00f3w C. Junga, rodzaje marek oraz przyk\u0142ady dzia\u0142a\u0144 buduj\u0105cych siln\u0105 mark\u0119 w praktyce. Szkolenie wzbogacone jest <strong>case study marki <a href=\"https:\/\/www.theheinekencompany.com\/age-gate\/836\" target=\"_blank\" rel=\"noopener\">HEINEKEN<\/a> i pokazuje<\/strong>, jak poprzez eventy, warsztaty i codzienne dzia\u0142ania tworzy\u0107 sp\u00f3jn\u0105, autentyczn\u0105 i anga\u017cuj\u0105c\u0105 mark\u0119.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"503\" title=\"WARSZTAT (3)\" src=\"https:\/\/kariery.uek.krakow.pl\/wp-content\/uploads\/2026\/01\/WARSZTAT-3-1-600x503.jpg\" alt class=\"img-responsive wp-image-21493\" srcset=\"https:\/\/kariery.uek.krakow.pl\/wp-content\/uploads\/2026\/01\/WARSZTAT-3-1-200x168.jpg 200w, https:\/\/kariery.uek.krakow.pl\/wp-content\/uploads\/2026\/01\/WARSZTAT-3-1-400x335.jpg 400w, https:\/\/kariery.uek.krakow.pl\/wp-content\/uploads\/2026\/01\/WARSZTAT-3-1-600x503.jpg 600w, https:\/\/kariery.uek.krakow.pl\/wp-content\/uploads\/2026\/01\/WARSZTAT-3-1-800x671.jpg 800w, https:\/\/kariery.uek.krakow.pl\/wp-content\/uploads\/2026\/01\/WARSZTAT-3-1.jpg 940w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"formularz-zgloszeniowy\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10vh;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-21497\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;--awb-field-margin-top:6px;--awb-field-margin-bottom:6px;--awb-form-placeholder-color:hsla(var(--awb-color7-h),var(--awb-color7-s),var(--awb-color7-l),calc(var(--awb-color7-a) - 50%));--awb-form-text-color:var(--awb-color7);--awb-form-label-color:var(--awb-color8);--awb-form-border-color:var(--awb-custom_color_1);--awb-form-focus-border-color:var(--awb-color5);--awb-form-focus-border-hover-color:hsla(var(--awb-color5-h),var(--awb-color5-s),var(--awb-color5-l),calc(var(--awb-color5-a) - 50%));--awb-form-border-radius:4px;\" data-form-id=\"21497\" data-config=\"{&quot;form_id&quot;:21497,&quot;form_post_id&quot;:21497,&quot;post_id&quot;:21488,&quot;form_type&quot;:&quot;ajax&quot;,&quot;confirmation_type&quot;:&quot;message&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;redirect_timeout&quot;:&quot;0&quot;,&quot;field_labels&quot;:{&quot;imie&quot;:&quot;Imi\\u0119 (obowi\\u0105zkowe):&quot;,&quot;nazwisko&quot;:&quot;Nazwisko (obowi\\u0105zkowe):&quot;,&quot;e-mail&quot;:&quot;Adres e-mail (obowi\\u0105zkowe):&quot;,&quot;rodo&quot;:&quot;&quot;},&quot;field_logics&quot;:{&quot;imie&quot;:&quot;&quot;,&quot;nazwisko&quot;:&quot;&quot;,&quot;e-mail&quot;:&quot;&quot;,&quot;rodo&quot;:&quot;&quot;,&quot;notice_1&quot;:&quot;&quot;,&quot;submit_1&quot;:&quot;&quot;},&quot;field_types&quot;:{&quot;imie&quot;:&quot;text&quot;,&quot;nazwisko&quot;:&quot;text&quot;,&quot;e-mail&quot;:&quot;email&quot;,&quot;rodo&quot;:&quot;consent&quot;,&quot;notice_1&quot;:&quot;notice&quot;,&quot;submit_1&quot;:&quot;submit&quot;},&quot;nonce_method&quot;:&quot;ajax&quot;,&quot;form_views&quot;:&quot;&quot;,&quot;form_views_counting&quot;:&quot;&quot;}\"><form action=\"https:\/\/kariery.uek.krakow.pl\/en\/training-consultations\/akademia-rozwoju-warsztat-z-firma-heineken-architektura-marki-jak-budowac-i-zarzadzac-tozsamoscia\/\" method=\"post\" class=\"fusion-form fusion-form-21497\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:8px;--awb-border-radius-top-right:8px;--awb-border-radius-bottom-right:8px;--awb-border-radius-bottom-left:8px;--awb-overflow:hidden;--awb-padding-top:2rem;--awb-padding-right:2rem;--awb-padding-bottom:2rem;--awb-padding-left:2rem;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-custom_color_2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-font-size:var(--awb-custom_typography_1-font-size);--awb-line-height:var(--awb-custom_typography_1-line-height);--awb-letter-spacing:var(--awb-custom_typography_1-letter-spacing);--awb-text-transform:var(--awb-custom_typography_1-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:1.5rem;--awb-text-font-family:var(--awb-custom_typography_1-font-family);--awb-text-font-weight:var(--awb-custom_typography_1-font-weight);--awb-text-font-style:var(--awb-custom_typography_1-font-style);\"><p>Formularz zapisu na szkolenie<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:1.5rem;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:1.5rem;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:var(--awb-typography3-line-height);\">Akademia Rozwoju: warsztat z firm\u0105 Heineken &#8216;Architektura marki. Jak budowa\u0107 i zarz\u0105dza\u0107 to\u017csamo\u015bci\u0105&#8217; (I termin)<\/h3><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0.5rem;--awb-margin-left:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Your Content Goes Here<\/p>\n<\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0.5rem;--awb-margin-left:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Your Content Goes Here<\/p>\n<\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:1.5rem;--awb-margin-left:0px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Your Content Goes Here<\/p>\n<\/div>\n<div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"21497\"><div class=\"fusion-form-label-wrapper\"><label for=\"imie\">Imi\u0119 (obowi\u0105zkowe): <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"imie\" id=\"imie\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"21497\"><div class=\"fusion-form-label-wrapper\"><label for=\"nazwisko\">Nazwisko (obowi\u0105zkowe): <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"nazwisko\" id=\"nazwisko\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"21497\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail\">Adres e-mail (obowi\u0105zkowe): <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail\" id=\"e-mail\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"21497\"><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"rodo\" type=\"checkbox\" value=\"1\" name=\"rodo\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\"\/><label for=\"rodo\">Wyra\u017cam zgod\u0119 na przetwarzanie moich danych osobowych, zgodnie z zasadami uj\u0119tymi w <a href=\"https:\/\/kariery-new.uek.krakow.pl\/polityka-prywatnosci\/\">polityce prywatno\u015bci<\/a>, w celu uczestnictwa w szkoleniu organizowanym przez Akademickie Centrum Kariery Uniwersytetu Ekonomicznego w Krakowie z siedzib\u0105 w Krakowie, ul. Rakowicka 27, 31-510 Krak\u00f3w.<\/label><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\" data-instance=\"1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:1rem;--awb-margin-left:0px;\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Twoje zg\u0142oszenie zosta\u0142o wys\u0142ane. Na Tw\u00f3j adres e-mail zosta\u0142a wys\u0142ana wiadomo\u015b\u0107 ze szczeg\u00f3\u0142ami szkolenia.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:1rem;--awb-margin-left:0px;\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Niestety co\u015b posz\u0142o nie tak. Spr\u00f3buj wys\u0142a\u0107 nam widomo\u015b\u0107 na adres kariery@uek.krakow.pl<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"21497\"><div style=\"text-align:left;\"><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span  button-default form-form-submit\" data-form-number=\"21497\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zapisz si\u0119 na szkolenie<\/span><\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":21493,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[55],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-21488","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-archive-ack"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Akademia Rozwoju: warsztat z firm\u0105 Heineken &#039;Architektura marki. 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